Relisher Box Wave 1 · The Snacker
Wave 1 Overview — April–May 2026
5
Relishers reviewed
7
Products in box
3.7/5
Avg enjoyment score
60%
Would def. buy top product on Tuck
StarWalker & Date Better
Product Enjoyment Ranking
Average rating out of 5 • 5 Relishers
1StarWalker Snack Sticks
4.0
1Naughty Cookie Choc Chip
4.0
3Pacific Soul Mango
3.8
3Yax Sour Orange Habanero
3.6
5Daily Crunch Dill Pickle
3.4
6Date Better PB Crunch
3.2
7Vital Halva Pink Salt
1.8
Tuck Market Buy Intent
Top 5 products • out of 5 Relishers
Def. buy Prob. buy Maybe
StarWalker Snack Sticks
3 · 1 · 1
Date Better PB Crunch
3 · 0 · 2
Pacific Soul Mango
2 · 0 · 1
Naughty Cookie
1 · 2 · 1
Yax Sour Orange
0 · 2 · 2
#1 Favorite Picks
Who picked what as their top product
🏋
StarWalker Snack Sticks
2 of 5
🏋
Date Better PB Crunch
1 of 5
🏋
Naughty Cookie Choc Chip
1 of 5
🏋
Yax Sour Orange Habanero
1 of 5
Primary reason for choosing favorite
Taste / Flavor ×4 Ingredients / Health ×1
Prior Tuck Market Likelihood
How likely were they to buy on Tuck before receiving the box?
Likely
1
Neutral
1
Unlikely
2
Very unlikely
1
What would get them to purchase on Tuck
Free delivery ×2 Better product understanding ×2 Discount / Promo ×1
Tastemaker Voice — Open Responses
What they said about Tuck Market in their own words
HH
Herald H.
Neutral on Tuck prior
"Some items were hits, others were misses"
RD
Rachel D.
Likely on Tuck prior
"Still testing it out"
MW
Maci W.
Unlikely on Tuck prior
"Haven't heard of them til collab!"
LL
Lupita L.
Unlikely on Tuck prior
"Never heard about it before"
ML
Makeda L.
Very unlikely on Tuck prior
"Honestly I'm not a snacky person. I saw there were other things like hot sauces and such which I would be more into, but I think if I could guarantee I liked everything, I'd be more open."
All 5 Respondents
Full summary of picks and intent
Name#1 Pick#2 PickTuck intent (prior)Top reason
Herald H.Daily Crunch Dill PickleStarWalker Snack SticksNeutralWould buy as a treat, not regularly
Rachel D.Date Better PB CrunchStarWalker Snack SticksLikelyIngredients / Health Benefits
Maci W.Naughty Cookie Choc ChipDate Better PB CrunchUnlikelyTaste / Flavor
Lupita L.StarWalker Snack SticksPacific Soul MangoUnlikelyTaste / Flavor
Makeda L.Yax Sour Orange HabaneroNaughty Cookie Choc ChipVery unlikelyTaste / Flavor
💡
80% of tastemakers had never encountered Tuck Market before this box — yet 3 of 5 said they'd buy the top-rated products on it. Discovery is the unlock. Awareness, not desire, is the barrier. The right product + the right intro = a new loyal customer.
🆕 Unbox the Bay: Tuck Market Surprise Drop — All Creators
6,396
Total views across all posts
381
Total likes
+52 comments • 6 shares
5
Creator posts live
4 Instagram • 1 TikTok
6.8%
Avg engagement rate
(likes+comments / views)
Creator Posts
HH
Herald Hernandez
Instagram Richmond
2,863
Views
237
Likes
17
Comments
0
Shares
View post
ML
Makeda Loney
Instagram San Francisco
1,421
Views
70
Likes
10
Comments
6
Shares
View post
LL
Lupita Loeza
Instagram San Francisco
1,002
Views
43
Likes
16
Comments
0
Shares
View post
MW
Maci Wolf
Instagram Danville
930
Views
22
Likes
8
Comments
0
Shares
View post
RD
Rachel Dwyer
TikTok San Francisco
180
Views
9
Likes
1
Comments
0
Shares
View post
Views Leaderboard
Total reach by creator
1
HH
Herald Hernandez
Instagram • Richmond
2,863
2
ML
Makeda Loney
Instagram • San Francisco
1,421
3
LL
Lupita Loeza
Instagram • San Francisco
1,002
4
MW
Maci Wolf
Instagram • Danville
930
5
RD
Rachel Dwyer
TikTok • San Francisco
180
Engagement by Creator
Likes + comments as share of total views
Herald H. — 237 likes, 17 comments
8.9%
Lupita L. — 43 likes, 16 comments
5.9%
Makeda L. — 70 likes, 10 comments
5.6%
Maci W. — 22 likes, 8 comments
3.2%
Rachel D. — 9 likes, 1 comment
5.6%
🎉 Standout: Herald Hernandez drove 45% of total campaign views with the highest engagement rate. Makeda had the only 6 shares in the campaign.
Bay Area Markets Reached
Unique cities represented in Wave 1 content
San Francisco 3 creators Richmond 1 creator Danville 1 creator
Bay Area Live

Your product. Our city.We make shelves move.

We purchase your product and give it to top local tastemakers.

They share what genuinely excites them — and you get real purchase data broken down by community and zip code.

When our tastemakers love it, we buy your inventory and distribute it: DTC and into retail through DisCo's distribution network.

Most programs give you a report.
We give you customers and buyers.
Wave 2 ships June 8, 2026 — apply now
Powered by Relish
3K+
SF tastemakers
Hyperlocal tastemakers with real community roots across the Bay Area
315
Bay Area zip codes
Next-day delivery · $10 flat · no subscription required
SF
Curated selection
Each wave curated for category diversity, product quality, and market fit
Real
data
Purchase conversion
By tastemaker, city, and zip code — not impressions

The Relisher Box

A curated box of products,
shipped to real local voices.

Each wave, we hand-select emerging CPG brands and put their products directly in the hands of SF's most trusted tastemakers.

🍬
SnacksRotten Cruncheez
🌶️
Hot SauceYellowbird Ghost Pepper
🌿
ChipsSantana Sea Salt Chips
🤪
CondimentsHot Girl Pickles
🥩
Meat SnacksSanta Gula Fuet
🍋
BeveragesAgua Bucha Key Lime
🍵
BeveragesLaurel's Matcha Latte
🍬
SnacksRotten Cruncheez
🌶️
Hot SauceYellowbird Ghost Pepper
🌿
ChipsSantana Sea Salt Chips
🤪
CondimentsHot Girl Pickles
🥩
Meat SnacksSanta Gula Fuet
🍋
BeveragesAgua Bucha Key Lime
🍵
BeveragesLaurel's Matcha Latte

Filled with your next favorite brands.

How it works

Simple for brands.
Honest for tastemakers.

No scripted posts. No manufactured hype. Relishers share what genuinely moves them — which is exactly why the data means something.

For brands
1
Apply for your category slot
We curate each wave for product quality, category diversity, and Bay Area market fit. No pay-to-play.
2
Ship product within 14 days
Ship to us and we distribute to our tastemaker network across SF, Oakland, Berkeley, and Marin.
3
Get compared in your segment
Your product gets tried alongside others in the same category. You see exactly where you rank.
4
Receive your demand report
City-level demand signal, purchase conversion by tastemaker, and segment ranking — regardless of distribution outcome.
For tastemakers
1
Receive your Relisher Box
A curated box of emerging Bay Area CPG products lands at your door. First look at things not yet on mainstream shelves.
2
Try everything, freely
No post required. No quotas. No talking points. Your credibility is the whole point — we never ask you to compromise it.
3
Share what genuinely excites you
Share what moves you in your own voice. Your unique link lets followers buy directly — and you see the impact you drove.
4
Help decide what gets to shelves
Brands that earn strong tastemaker demand get distributed through Tuck Market and DisCo. You decide what your city discovers.

What you walk away with

This isn't digital marketing.
It's proof of demand.

Every brand in the Relisher Box gets a data package built for the conversation that matters most — the one with a retail buyer. Whether or not you hit the distribution threshold.

City-Level Demand Signal
Which neighborhoods responded most before you've spent a dollar on retail. Know exactly where to push first.
Consumer Insights
We survey tastemakers and general consumers in the same markets. The gap between them is your retail timing argument — quantified.
Segment Ranking
How you stacked up against others in your category during the same wave. The context a retail buyer cares about most.
Purchase Conversion by Tastemaker
Every Relisher has a unique checkout link. Who bought, at what rate, in which zip codes. Real spend from real people.

In partnership with Tuck Market & DisCo

Strong performance
opens doors to real shelves.

The Relisher Box isn't connected to a gifting agency. It's connected to DisCo — an Oakland-based CPG distributor with next-day Bay Area delivery through Tuck Market and retail placement across the region.

Tastemakers discover your product
Bay Area's most trusted local tastemakers try, react, and share in their own voice. Organic demand builds and gets benchmarked against your segment.
State of Local captures the signal
We survey our tastemaker network alongside general consumers in the same markets. The data tells us where demand is building and how fast.
Strong performers get the offer
Brands that hit strong performance thresholds receive a purchase offer. We buy your inventory at retail cost and move it through Tuck Market and DisCo's retail network.
T
Tuck Market
by DisCo · Bay Area CPG distribution

Tuck Market delivers independent food and drink brands next-day across the Bay Area — priced at or below retail. Run by DisCo, a Bay Area CPG distributor based in Oakland.

MarketSF Bay Area
DeliveryNext day · $10 flat
Coverage315 Bay Area zip codes
DistributorDisCo · Oakland warehouse
Expanding toLA & Seattle 2026
Slotting feesNone. Ever.

Distribution placement is earned through campaign performance — not guaranteed. Every brand receives their demand report regardless of outcome.

Wave 2 ships June 8

Ready to test your product in SF?

We review every inquiry and select for category diversity, product quality, and retail readiness.

Emerging or regional CPG brand looking to grow in the Bay Area
Have a retail conversation coming — need demand proof
Can ship product within 14 days of acceptance
Open to honest, unscripted tastemaker feedback
Want purchase conversion data, not impressions
National brands already at scale in major retail
Brands requiring scripted content or guaranteed posts
Drop us a line to apply
Tell us your brand, product category, and where you're at in retail. We'll get back to you within 2 business days.
michael@tryrelish.com
or
Copy this address: michael@tryrelish.com
Mention your brand, category, and current retail stage.